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THE CHALLENGE

In an attempt to revolutionize their image, Max Guazzini created the Dieux Du Stade – a calendar featuring the most attractive rugby men.
The radical change of the image of athletes, particularly that of rugby men, could finally commence. The calendar was quick to become a favorite of the press and a best-seller.

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ARTISTS

In 2004, the Dieux Du Stade call upon world renown fashion photographers…
Peter Lindbergh,
Mariano Vivanco,
Steven Klein

The Dieux Du Stade permanently distinguish themselves as a product inspiring glamour and luxury.

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THE ICONS

The yearly calendar inauguration becomes a key event in Paris.
The Dieux Du Stade become iconic incarnations of powerful and attractive athletes that inspire nothing less than admiration.

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THE ATHLETES

Dieux Du Stade is no longer exclusive to rugby – football, handball, boxing – Dieux Du Stade expands and offers the public increasing incentives to adore them.
This diversification will once again create a press and media coverage boom…